IUPUI offers several short-courses to help you learn to market, advertise, and manage your small business. Sign up for one or all of these Spring 2022 courses:
Effective Advertising – 2/1/22-3/15/22
In our fast-pace world where people are bombarded with messages for goods and services in email, social media, news sites, and every other way they access information. So how does a small business owner break through? Effective Advertising examines advertising and marketing through a new lens, and teaches how understanding personal attributes and how to blend marketing and advertising will help business owners to craft and deliver more effective messaging that separates them from their competitors. In this class, you will learn how to build and improve personal advertising and marketing skills; identify the strengths and challenges for various types of campaigns; develop an understanding of competitors’ approaches to advertising and marketing; create strategies for advertising and marketing; and prepare to increase web presence through search engine optimization.
Comments from past students:
- Effective Advertising is a necessary course for any professional seeking to enhance their company’s marketing strategies while developing their own marketing strengths.
- If you think you know everything there is to know about marketing and advertising, you will be pleasantly surprised and excited to put this new knowledge into action!
Running a Business: Understanding the Numbers Is Step #1 – 3/15/22-4/30/22
What does it really take to operate a thriving and growing business? Running a Business focuses on what owners and employees of established businesses, side-gigs, entrepreneurial ventures, and even nonprofits have at least in common: the need to collect and use information and data to analyze, plan, and succeed. Data is important in helping employers plan and evaluate revenue and expenses, employees can use data to demonstrate their unit’s or their own contributions to the organization, and everyone can use data to communicate success. After completing this class, you will be able to:
- Identify key measures for your business
- Understand the culture of your business
- Communicate key components of success
- Develop a basic business plan
Comments from past students:
- You will look at your company from many different perspectives after completing this course.
- It is helping me to look at the business from different perspectives and a holistic approach.
Ignite Your Effectiveness by Improving Your Sales Skills – 5/1/22 – 6/16/22
ABC – Always be closing (Glengarry Glen Ross)! Every day in every situation, we must sell our company, our products, our services, and our own personal brand both internally and to external audiences. This course takes students from the “pre-sell” perspective through “closing a deal.” Ignite Your Effectiveness teaches effective sales competencies and the differentiators so that all of your employees can become Sales Superstars. You also will gain an in-depth look at the dynamics and key components of a successful sales presentation, messaging, and verbal and nonverbal communication. In addition, this course will help you gain insight into critical measurements of sales success including lead generation, qualifying potential audiences, and writing RFPs.
Comments from past students:
- NO matter what aspect of the tourism industry you are working in, this course helps you to discover and develop your personal brand.
- This is the best trade book that I have read all year. This book encompasses all of the beliefs that I have about selling and communicating with people in general.
- It further reinforces my ability to be a consummate sales professional.
Personal Organization & Effectiveness – 5/1/22-6/16/22
In this virtual, hybrid, and nontraditional world, managing time, setting priorities, and avoiding distractions is more important than ever. Personal Organization & Effectiveness teaches you how to examine and improve your effectiveness, both professionally and personally.
Comments from past students:
- Once you have taken this course, you will definitely rethink how you interact and treat others.
- We were “forced” to realize how each lesson touches part of our life, every day.